Premiere.com utilizes a lot of multi-media on its site. The site offers photo galleries, videos, forums and newsletters. Premiere.com has also gone mobile. The mobile Web site is very successful and is updated daily. Users can get information about movie news, usually three daily items plus articles, and movie and DVD reviews. The mobile site also offers red carpet coverage at different entertainment events, information on how movies are doing at the box office and polls.
 According Premiere’s media kit available at www.hfmus.com, the target audience for the mobile site is 55 percent males and 45 percent females. People in the 18 to 44 age group are more likely to use the mobile function of this publication, and a majority of the users are classified as professional in the employment category with 28 percent. About 59 percent of the users get on the mobile site at least once a day, while 88 percent of the users get on the mobile site at least once a week. Events such as the Golden Globes, the Sundance Film Festival, the Oscars and the Tribeca Film Festival get the most traffic on the mobile Web site.

The advertising audience for Premiere.com is not separated by age or gender. According to the publication’s media kit, the average age of the audience for this site is 18 to 49. That is a huge gap in the age of the audience. Advertisers could potentially reach a vast number of people on this online publication. The media kit also revealed that there is not a big difference in the gender of the audience. For example, 41 percent of the audience is males, while 59 percent of the audience is females. There is more of a female audience on this site, but not by much. This gives advertisers a lot to work with when they are deciding where to put their ads. According to the media kit, the average household income for the audience is $64,304. The audience for this online publication does not have to be a college graduate, and the content on the site can be understood by just about anyone who knows how to read. Some of the advertising offered on this site include: Cadillac cars, Axe shower products for men, the 2010 Lincoln MKT, overstock.com, bing.com and American Express credit card.

Premiere.com is an entertainment online magazine. It features movie reviews, DVD reviews and movie news. Premiere.com has many competitors both online and in print. Entertainment Weekly is the biggest competitor for this online publication. It has a both a print and online version. Entertainment Weekly’s online version can be found at www.ew.com. This site offers a lot of the same information as Premiere.com. This online publication offers movie reviews, upcoming movies and a movie database. The movie database offers a list of all the current movies. Users can search for a particular movie by its genre. There is also a critical mass chart offered on this site that shows how movies are doing at the box office. One feature that Entertainment Weekly’s online site offers that Premiere.com does not is a full television listing. Users can go to this list and find out what television shows are on like a TV guide. This site also offers more information about books than Premiere.com. There are book reviews, a list of the top selling fiction and a book database. Entertainment Weekly’s site is more organized than Premiere.com and it offers a lot more information.

The online magazine Premiere.com is owned by Hachette Filipacchi Media U.S., Inc. This publishing company is very viable in that it is one of the biggest publishing companies for consumer magazines in the U.S. It publishes some of the popular fashion and women’s magazines like Elle and Woman’s Day. This company was launched in 2002 and has its own book publishing. It has published over 55 titles including “Glamour: Making it Modern” and “The Woman’s Day Cookbook for Healthy Living.”
 Premiere.com is the only entertainment publication listed in the brands of Hachette Filipacchi Media U.S., Inc. According to the publishing company’s Web site, www.hfmus.com, Premiere’s mission statement is: “The online destination for movie enthusiasts, Premiere.com focuses on the art and commerce of the film industry and includes featured articles, profiles, original photography and interviews with Hollywood’s A-list and up-and-coming talent, studio heads and producers, as well as, behind the scenes movie information, event coverage, video and DVD technology, reviews and previews.” Its media kit revealed that 45 percent of its audience are males while 55 percent of its audience are females. The online magazine has done well with 222,414 unique visitors per month.

Premiere.com has a very simple writing style. All of the stories are short in length and are very easy to read. The writers use short concise sentences and incorporate a lot of photos into the articles, which make them even shorter. Almost every story is divided up into subheads, which make the stories easier to navigate. The language of the pieces is also casual. Some of the articles have swear words in them and are written to be hilarious. The writing in these articles is similar to the sarcastic writing found in Rolling Stone’s entertainment articles.
 One of the main features on the home page of the site is “6 Mind Blowing Rooms Based on Showtime’s Shows.” This article is short. There are six rooms featured in the article and the article has one to two sentences describing each room followed by a photo of the room. This is not the typical feature story found in magazines. Magazines have long in-depth articles packed with details and descriptions. The articles on this site are shorter, and in some cases, are even shorter than a news story.

Premiere.com offers a variety of articles that deal with entertainment topics. Most of the articles deal with films. There are movie reviews, features, funny lists and some news stories pertaining to upcoming films. For example, there is a list called “The Best Movie Schools,” where the writers on the site name the top 20 movie schools in films. Current films as well as films from the past made the list. The top five movie schools in the article were Ridgemont High from “Fast Times at Ridgemont High,” Faber College from “Animal House,” Pacific Tech from “Real Genius,” Adams College from “Revenge of the Nerds,” and an unknown high school on Chicago’s North Shore in “Risky Business.”
 On a more serious note, the site features a more news type of story about a new universal remote. In the story “Perfect Harmony: Logitech’s Newest Universal Remote Reviewed,” the writers tested the remote and wrote about their experience using it. This story also discusses the remote’s features, how it looks and how it works. Movie reviews for new DVD releases such as “Drag Me to Hell,” “Waterworld,” and “The Proposal” are also featured on this site.

The target audience for the online magazine premiere.com is for anyone who loves entertainment. This site offers many articles about movies, television, celebrities and music. Most of the content on this site is for entertainment value only. Anyone can enjoy the articles on this online magazine, but this site is not for someone who wants to know what is going on in the world through politics, fashion, news, sports, etc. There are news stories on this site, but they pertain only to movies and DVD releases.
 There is not a particular demographic for this online magazine audience. It is not targeted to a particular sex, age or race. This site could have an audience of young teenagers or an audience of men and women in their 50s. For example, the site discusses more modern films such as “Forgetting Sarah Marshall” and “Old School,” which generally appeal to a younger audience. However, the site also discusses the older more classic films such as “Rudy” and “Fast Times at Ridgemont High” that would generally appeal to an older audience. Anyone can enjoy this online magazine as long as they have a love for the movies.

Premiere.com is an online magazine for entertainment lovers. The site provides news and feature stories. “The All-Pro Guide to Football Movies” and “The Best Movie Schools” are some of the funny little features on the site.  Like a magazine, this site offers opinion pieces. There are movie reviews and DVD reviews available on the site along with funny lists that the writer’s came up with like “11 Movie Malls We Wouldn’t Want to Hang Out at” and “10 Movie Drunks We Want to Share a Pint With.”
 Premiere also offers information about television stars, models, music artists and reality stars, but the content mainly focuses on movies. Photo galleries and movie trailers are also posted on this site. The site provides a huge sense of community with its forums, newsletters and mobile features, where readers can text and get updated movie reviews and movie news sent directly to their phones. The format of the site is consistent like that of a print magazine, but the content is updated only 10 times a year. Some advertisements for Sprint and Walmart are represented on the site as well but do not distract the readers.